Welcome to Serra Nissan of Traverse City

Value Your Trade

Get your car evaluated at our location.

Learn More

Get Pre-Approved

Start your application today at Serra!

Apply Today!

Schedule Service

Professionally trained technicians on site.

Schedule Now

Why Buy From Serra Nissan of Traverse City!

We offer advantages and perks for our customers that you won't find anywhere else.

Sales woman showing man a form
Dedicated Sales Team
Your time is valuable to us and our team is dedicated to making your trip to our dealership easy
Blue SUV driving through city
Expert Collision Care
Leave it to our team of professionals to take care of your vehicle
Close up of key in ignition
Quick Approval
Financing made simple with our safe online approach

Welcome to Serra Nissan of Traverse City!

Are you looking for a Nissan dealer in Traverse City that you can depend on for all things automotive? Whether you’re shopping for a fresh set of wheels or looking for service, Serra Nissan of Traverse City is your local go-to source. From competitive financing to a seemingly endless selection, when you work with Serra Nissan of Traverse City, the hassles of automotive ownership will disappear. Our Nissan dealer near Hollister is here to offer guidance and support for every stage of your car ownership journey. Learn more about the services and selection on offer at our Serra Traverse City Nissan dealership!

Stress-Free Car-Shopping

Here at Serra Nissan of Traverse City, it is our mission to be the automotive home of drivers in the Traverse City, MI area. We provide a vast selection of new and used vehicles, exceptional car care, and customer service with a smile!

Speaking of new Nissan models, you have your pick of our showroom. Our Serra Traverse City dealership keeps a great stock of used cars, trucks, and SUVs in our inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won’t find a reason to visit any other dealership in Traverse City.

Want to Talk Auto Finance?

When it comes to financing, that’s where our car loan and Nissan specialists step in. We’re here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories, protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

What’s more, when you shop for a Nissan in Traverse City with us, you can take advantage of our new and used vehicle specials to enjoy tremendous savings. Stop by our Nissan dealer near Hollister to experience the Serra Nissan of Traverse City difference!

Looking for Reliable Car Care?

Once you secure the keys to your dream ride, your relationship with Serra Nissan of Traverse City is only just beginning! We work hard to ensure that your commute from Cadillac to Bellaire remains smooth throughout the duration of your ownership. That means you can rely on our service team when you need routine maintenance and major repairs.

Better yet, you can return to the streets with total confidence, knowing that we work exclusively with genuine OEM parts. If you’ve got the DIY bug, explore our service and parts tips for professional guidance!

Work With Our Serra Traverse City Dealership Today!

Whether you need a new Nissan in Traverse City or a service team that can keep your Manistee ride running smoothly, Serra Nissan of Traverse City is here for you. We take great pride in meeting the needs of each and every customer that visits our Nissan dealer near Hollister. From friendly in-store service to handy online tools, Serra Nissan of Traverse City brings the automotive resources to you! Stop by our pristine showroom or contact us at your convenience to learn how we can work for you.


Get Directions To Our Dealership

Serra Nissan of Traverse City 44.7439136, -85.5964425.