About Us

Open Today! Sales: 8:30am-6pm Call us at: 231-486-0881

About Serra Nissan of Traverse City


Serra Nissan of Traverse City – Your destination for a great car, and a great deal!

At Serra Nissan of Traverse City, we are we are proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Cadillac, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Nissan models such as Nissan SUVs, Nissan Pickups, Nissan Sedans, and Nissan Hybrids. As well as a diverse selection of used vehicles (including Certified Pre-Owned Nissan vehicles) in order to give you access to the most options possible using market-based pricing we are able to provide the area’s most competitive prices.

Serra Nissan of Traverse City carries the following new models:

Nissan Versa Sedan, Nissan Sentra, Nissan Altima, Nissan Maxima, Nissan Kicks, Nissan Rogue Sport, Nissan Rogue, Nissan Murano, Nissan Pathfinder, Nissan Armada, Nissan Frontier, Nissan Titan, Nissan NV200.

After you’ve found your next new or used car at Serra Nissan of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience. We’ll answer any and all of your questions so you fully understand your loan or lease before driving home.

2020 Pathfinder drives in woods

Nissan Service Center at Serra Nissan of Traverse City:


Commitment to exceptional customer care at Serra Nissan of Traverse City doesn’t stop with your vehicle purchase. Serra Nissan of Traverse City is your preferred destination for expert Nissan service, repairs, maintenance, and Nissan parts. Our Nissan Service Center features the latest in automotive repair and maintenance technology. Bring your Nissan in for maintenance or repairs and our specially trained staff of certified technicians will handle all your service needs quickly and correctly. Excellent service is our goal with every vehicle, every time. Whether your car is the latest model or a several years old, we can take care of it with quality service at competitive prices. We run specials all the time and recommend you frequently visit our Website and Social Media to learn about them. You can conveniently schedule your next service appointment online, and we’ll contact you to confirm the details! We’re proud to serve our valued customers from Traverse City, Frankfort, Glen Arbor, Northport, Cadillac, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Benzonia and throughout the Grand Traverse Bay Area.

We offer a shuttle service, or Nissan Rentals with advance appointments. Should you choose to wait, you’ll love our comfortable lounge that includes beverages and Wi-fi. A Car Wash is included with all service visits!

Nissan Parts Michigan


We offer a comprehensive selection of genuine Nissan parts and accessories. If you’re looking for a part or accessory that we don’t have in our current inventory, we’ll gladly order it and have it for you quickly! Our parts inventory is always stocked with genuine Nissan factory parts and Nissan accessories. In addition to keeping an extensive inventory of parts in stock at all times, we can also order any crucial part that we may not have on hand and get it to you quickly.
Nissan Battery

Why Choose Serra Nissan of Traverse City?

  • Friendly and knowledgeable Nissan professionals here to assist you.
  • Large selection of new Nissan’s and pre-owned vehicles.
  • State of the art facility focused on your comfort and convenience.
  • Beverages and Wi-Fi included in our comfortable customer lounge.
  • Car Wash included with all service visits! Plus, we also have a Full-time Detail department on hand just in case you would like a “Professional Detail” at a great price!
  • Shuttle Service drop off and pick up or a Nissan Rental available with advance service scheduling.
  • Easy 24/7 online service appointment scheduling.
  • Convenient and fast service drop off and pickup with valet assistance.
  • Serra Nissan of Traverse City is managed by Serra Traverse City and a member of the Serra Automotive Group.

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Serra Nissan of Traverse City 44.7439136, -85.5964425.