Customer Testimonials
This is the best Dealership and Service Department ( Rachel is Great)
She kept me abreast of the repair. Very accommodating and personable. A delight to work with.
My wife and I went in to buy used cars together. Our salesman, Doug, was fantastic. He greeted us in the parking lot on the first day and we worked with him through multiple days on getting the cars we wanted. He was very friendly and helpful all without being pushy or the typical salesman vibe. Austin the financial guy was also fantastic and worked with us on payment options to accommodate our financial situation. 110% recommend these gentleman!
Jesus Hernandez at Serra helped us get everything we wanted in our new Nissan Pathfinder. It was the easiest and quickest time we ever spent at a dealership. They located one exactly like we wanted, went and picked it up AND then delivered they it to us in the U.P. Now that’s service! Many thanks Jesus.
Corrected the issue
Great communication throughout! Very clear regarding pricing!
Rachel was very helpful and super understanding with my situation. She did not hesitate to take on anything that I was requesting for my vehicle. Rachel gave me so much reassurance as I drive my baby in this vehicle every day. Thank you Rachel and the Serra team!
We have purchased a few Nissans from Serra Nissan of Traverse City. Each time we are very impressed with how we are treated here. We will be back and will suggest to others to purchase from here. We have used the sales, service and parts department. Everyone is awesome and efficient.
I am always so grateful for the service at Serra Nissan. They always take such great care of my vehicle and are amazing to work with. I never worry about my vehicle here because it’s in great hands! Knowledgeable and understanding staff! I will recommended them to everyone!
My wife and I went to Serra Nissan and was greeted by Jesus Hernandez we were looking at purchasing a new Frontier and Jesus give us all the details about the truck and was great to work with No pressure and very Knowledgeable about the truck. I would like to buy another one and if i do I will ask to see Jesus again.
My service advisor, Rachel, was super friendly and knowledgeable! Thank you Rachel!
Came up from Gladwin to pickup our new truck. Cam was awesome, everything went smoothly.
Set up an appointment to check out a new 2026 frontier pro4x with Marie Hahnenberg. Marie was great to work with answered all our questions and was very professional. We purchased the pro4x and Marie made our purchase a pleasant one. I would recommend Marie Hahnenberg if you are looking for a new or used vehicle.
Very easy to work with. I never felt pressured or as if my time was being wasted. I love my new Nissan Frontier. Highly recommend purchasing from Serra Nissan. The whole staff is great!
I recently purchased a vehicle from Jesus and couldn't be happier with the experience. He was professional, honest, and made the entire process seamless. If you're looking for a stress-free car buying experience, I highly recommend reaching out to him!"
Couldn’t have asked for a better car purchase experience. Only took a couple of five minute phone calls with salesperson, Doug Osborne, and sales manager, Leo, and my dream car was delivered to my driveway. Serra Traverse City knows the meaning of customer service.
Sarrah was very knowledgeable and has a great Personality and Very polite. She lets you know what is going on with your car. I would say if you need your car worked on go to Serra and ask for Sarrah.
Doug was very approachable, polite, and informative of the vehicle I purchased through him. He made sure any questions or concerns about the vehicle was answered, honestly and sincerely!! I highly recommend anyone looking for a Nissan to reach out to Doug today. He won't let you down!!
Rachel was very responsive and friendly! She kept me updated on the entire process.
Yeet is our new favorite sales associate! He’s attentive, knowledgeable, and fun. Thank you, Yeet- we’ll be back!
Always a pleasure dealing with Rachel at Serra! She is very responsive and makes the service appointments seemless and easy.
Yigit (Yeet) was fantastic to work with. I came in with a 2022 Ford Bronco Sport looking to trade in for something more reliable. At first I wasn’t sure what the plan was going to be and what I needed to do to find the exact right fit and felt a little overwhelmed by all the decisions I needed to make. Yeet was SO kind every step of the way. He was super knowledgeable, straightforward, and got me through every step of the process seamlessly. He even gave me a cup of Turkish coffee which was absolutely perfect. The sales ... Read More Google - Feb 25, 2026
Cam Calton, Sales Consultant “ He made buying a car easy and actually enjoyable. Super friendly, great communication, and truly cared about finding the right fit for me. Would definitely work with him again
Sarah was very helpful and everything went smootly. Excellent service is always desired and Serra has done a nice job, every time i visit them. Serra does surprise me as the prices are reasonable. I always had the opinion that dealerships would be much higher priced versus the alternatives. I find the prices fair and reasonable. Thank you.
Doug Osborn was amazing to work with! He was so patient, kind,and thorough. He made the process easy and quick. Go see Doug for your next vehicle.
Rachael was very pleasant and easy to interact with.
I appreciated that Rachel called to confirm the price of CVT oil change as the price is not listed on the website where I scheduled the appointment.
My wife and I visited the Serra Nissan showroom in Traverse City and we worked with Jesus Hernandez. Jesus was kind and professional and he answered each and every question we brought up. He was extremely helpful and he was the main reason we purchased our new Pathfinder. Since our purchase we have recommended Jesus to several friends and family members. Definitely a top notch sales consultant!
I am very happy with the service I receive from Serra Nissan of TC. It's super easy to make an appt online, and the Service Dept is always on time waiting for me at my arrival. Rachel in Service is fabulous, and I can always depend on her to help me with questions. I appreciate their timeliness and that I can trust and depend on them.
Doug Osborne was my sales guy, and not just cause he’s my brother 😆 I think he’s a great car salesman. He listens to what you’re saying, whether it’s on the lot looking at cars, or out eating pizza talking about life. He absorbs it all and when you come to buy a car, he remembers, and presents the car(s) you wanna consider buying. He’s knowledgeable about what he’s presenting to you and answers ALL your questions, good or bad. He even told me the car I was considering (and ultimately leased) didn’t ... Read More Google - Nov 19, 2025
Rachel was incredible to work with! She greeted me with a smile and was fully prepared for my appointment and was so kind to show me to the waiting area and all the surroundings. When the appointment was completed Rachel went through the items completed, and recommendations from the inspection. Rachel is a great representative of what a customer facing service team member can be! Thanks Serra of Nissan and Rachel!
Rachel is an outstanding young woman. She definitely cares about the customer. We’ve had such wonderful experiences with her.
Wow - great experience! I grew up in a time when car salesman couldn't be trusted and buying a new vehicle was a worse experience than a root canal. But not so with Serra Nissan!
I'm very happy that I chose Serra Nissan in TVC for my new 2025 Frontier pickup. They gave me a great trade-in for my Jeep Wrangler, and my salesman, David Gilbert, carefully listened to me when I described what I was looking for and needing in a truck.
He answered all my questions, gave me some good feedback to things that I had not ... Read More Google - Oct 27, 2025
"Rachel, the service representative, kept me consistently informed throughout the process. She made thoughtful recommendations, provided a loaner vehicle, and ensured that I was completely satisfied with the service provided."
Rachel was very polite and professional. When I arrived, she greeted me with a warm smile even though it was barley 7:30 a.m. She also addesed me by name and I hadn't introduced myself yet. She obviously checked the schedule before I arrived and was waiting for me. Rachel explained the service my vehicle was to receive and then showed me to the customer waiting area and, of course, the all important morning coffee. When my vehicle was ready, Rachel returned to the customer waiting area to let me know.
Rachel has great customer service skills. Keep up the ... Read More Google - Oct 18, 2025
Great place to buy a car and to get it serviced. Very nice and professional people.
Highly recommend vary friendly people
Rachel is very friendly and professional!!
We had the alternator fail on our Nissan Murano and brought it into the dealership where Rachel is employed. When told of the problem , she informed us that it may be very difficult to locate a new one and that it could take possiby months to tract one down. But she would do her best.
But I have worked with Rachel before on other problems with our car and she has never disappointed me. Lo and behold, she located an alternator the next day and we had our car up and running by days end. Having someone like Rachel working ... Read More Google - Sep 18, 2025
Very accommodating. Helped get me in for last minute service, and they were able to get a part and deliver it to me two hours away.
Everyone at Serra is so helpful. They answer all my questions in a way I can understand. Rachel was so pleasent. The pil change and checkup was done in a quick manner. Thank you.
Rachel was super! She said it would take one hour and that is what it took! She is friendly, knows her tehnicians and spent the time showing me what the tecnician had to do. (It helps that she has a beautiful smile!) I also want to thank the technician because he did a outstanding job.
Rachel is the person to go to for service at this dealership. She will make sure things are handled and always follows up.
If you are in the market for a vehicle, Doug Osborne is the one to see! He is extremely knowledgeable, friendly, patient, and professional.
Rachel and Ryan was absolutely amazing and extremely accommodating to me and my son. They was very informative along my service process, dealt with my warranty company and also assisting tremendously in helping my family maintain employment while being without our only transportation. We are forever grateful 🙏
Great place to buy a vehicle
Great experience for a regular maintenance visit. Everything was explained and the work was done quickly and efficiently.
Rachel at Serra Nissan provided excellent customer service. Very knowledgeable and friendly. Communication skills are exceptional.
Rachel keep up satisfying customers with kindness and professionals. Thank you Rachel!
The kindness and expertise was outstanding when shopping for a good vehicle! Cam was spot on with all of the details for our vehicle and had a positive outlook to help the overall experience that buying a car can bring! Thank you for your support and understanding, it was an amazing experience!
I could not be happier with my experience with Serra Nissan. Rachel Jankowics and Chris Robinson quickly diagnosed the issues with my 2017 Pathfinder and worked with my warranty company to resolve all issues concerning warranty coverage. It turned out to be a major repair which was promptly completed. Best car repair experience I have ever had.
Marc did a great job helping us to pick a car that worked for our family. We appreciated all of his hard work and communication and love our new car!
Rachel Jankowics is always a pleasure to work with. She's an asset to your organization.
I had an amazing experience with the purchase of my new Nissan Rogue. Salesman, Tyler Burns worked very hard to provide me with the car i wanted with all the extras I asked for. He went above and beyond to make my purchase easy and pleasant.
Rachel is awesome and very knowledgeable about the whole system. Everybody there was a pleasure. Finished my car in less time than estimated. Very happy with Serra!
Rachel was very professional and provided a quote along with a report that I requested from my vehicle. Thank you Rachel. Keep up the good work.
“ Angel made it easy buying my Nissan Frontier. She kept me updated throughout the buying process, and answered all of my questions effectively. I couldn't be happier with my experience.
Rachel was very friendly and pleasant, excellent customer service and with a smile . Thank you so much
Not a very good compensation to correct a dealership error.
If you're in the market for a new vehicle, ensure you ask for Snoop at Nissan of Traverse City. Thanks again Snoop.
Rachel made the process very easy for me. I really appreciate the extra effort to accommodate my busy schedule. I was able to get in the same day and it was fast.
Rachel in the service department went above and beyond to help me at a time when stress was not what I needed. She is a ROCK STAR. Thank you Rachel.
Rachel was so helpful and kind! She was professional and went above and beyond extraordinary service!
Rachel is very kind. Y’all are lucky to have her on your crew.
Rachel sets the bar high, when it comes to customer service! It feels like I'm her only priority when I go to Serra Nissan Service. I appreciate that so much!
Good service and communication!
Rachel was very nice and helpful
Serra Nissan service has been great to work with for vehicle maintenance, inspection, and new tire replacement. They are always friendly and efficient. Rachel is great!
Hands down the best experience I have ever had purchasing a vehicle. I was quite nervous on what I could afford. Mike and the team left me feeling like I was on top of the world with the 2024 vehicle I left with. I will be a repeat customer for life and highly recommend others to as well.
John was a pleasure to work with.he listened to my needs and offered a certified used car, which I never considered in the past. It was the perfect fit for me.
Snoop was very professional got me in a new vehicle pretty fast great experience
This is our 3rd vehicle we bought from Sierra of Traverse city. Our 1st vehicle was a 2014 Pathfinder that we never had to do anything but general upkeep on. After 200,000 miles, we gave it to our daughter and bought another2023 Pathfinder. We also bought a 2019 Rogue. We are very pleased with every employee that helped us. Very kind, not pushy, and willing to go out of their way for us. We will definitely look for our next vehicle in the future from them. Doug was awesome as a salesman. Friendly, and helpful. Thank you Doug.
Doug was honest and no high pressure. I received a great deal on a new Frontier! Very pleased.
The sales team is genuinely willing to help us find the right car
Zak provided excellent service. He was professional and knowledgeable. Zak went exceeded our expectations, helping us decide on the best Nissan for our needs. This was our first Nissan purchase and he walked us through all the features. We will definitely be return customers.
Thank you Dave Gilbert and Serra Nissan! The buying process was very easy thanks to him. He answered all my questions.We took care of everything over the phone. He even had the vehicle delivered to me, with a full tank of gas! Couldn’t ask for better service. Also thank you Leo and Derek! If you’re in the market for a Nissan go see Dave!
Jordan was very good at her job
Purchasing a car in a daunting process......especially if you are a woman who has never bought a car on her own. Marc was the perfect person to assist in this process. Marc is low key, quietly friendly, very well informed and competent. I highly recommend his services.
She was a fantastic advisor. She kept me updated on everything going on with the vehicle. Jordan is a great asset to your company.
This is a great place to purchase a new Nissan, get your accessories, or have your car serviced. The entire staff is very easy to work with and I know they fixed my car the right way. Thank you.
I love the dealership. Everyone is super friendly and very helpful and efficient. My salesman is Zac Johnson and he’ll help you figure out everything that you need.
Jordan from service and Wes the head mechanic were both spectacular. Treated me like a VIP when I'm honestly just another customer (obviously, not to them) . Thank you!
Wonderful experience! Doug Osborne went above and beyond for us, he was very kind, helpful, knowledgeable, patient, and I felt he was very upfront and honest about everything! Highly recommend doing your vehicle shopping here!