Customer Testimonials




Rachel Jankowics is always a pleasure to work with. She's an asset to your organization.

I had an amazing experience with the purchase of my new Nissan Rogue. Salesman, Tyler Burns worked very hard to provide me with the car i wanted with all the extras I asked for. He went above and beyond to make my purchase easy and pleasant.



Rachel is awesome and very knowledgeable about the whole system. Everybody there was a pleasure. Finished my car in less time than estimated. Very happy with Serra!

Rachel was very professional and provided a quote along with a report that I requested from my vehicle. Thank you Rachel. Keep up the good work.

“ Angel made it easy buying my Nissan Frontier. She kept me updated throughout the buying process, and answered all of my questions effectively. I couldn't be happier with my experience.

Rachel was very friendly and pleasant, excellent customer service and with a smile . Thank you so much

Not a very good compensation to correct a dealership error.

If you're in the market for a new vehicle, ensure you ask for Snoop at Nissan of Traverse City. Thanks again Snoop.

Rachel made the process very easy for me. I really appreciate the extra effort to accommodate my busy schedule. I was able to get in the same day and it was fast.

Rachel in the service department went above and beyond to help me at a time when stress was not what I needed. She is a ROCK STAR. Thank you Rachel.

Rachel was so helpful and kind! She was professional and went above and beyond extraordinary service!

Rachel is very kind. Y’all are lucky to have her on your crew.


Rachel sets the bar high, when it comes to customer service! It feels like I'm her only priority when I go to Serra Nissan Service. I appreciate that so much!

Good service and communication!

Rachel was very nice and helpful

Serra Nissan service has been great to work with for vehicle maintenance, inspection, and new tire replacement. They are always friendly and efficient. Rachel is great!

Hands down the best experience I have ever had purchasing a vehicle. I was quite nervous on what I could afford. Mike and the team left me feeling like I was on top of the world with the 2024 vehicle I left with. I will be a repeat customer for life and highly recommend others to as well.

John was a pleasure to work with.he listened to my needs and offered a certified used car, which I never considered in the past. It was the perfect fit for me.

Snoop was very professional got me in a new vehicle pretty fast great experience

This is our 3rd vehicle we bought from Sierra of Traverse city. Our 1st vehicle was a 2014 Pathfinder that we never had to do anything but general upkeep on. After 200,000 miles, we gave it to our daughter and bought another2023 Pathfinder. We also bought a 2019 Rogue. We are very pleased with every employee that helped us. Very kind, not pushy, and willing to go out of their way for us. We will definitely look for our next vehicle in the future from them. Doug was awesome as a salesman. Friendly, and helpful. Thank you Doug.


Doug was honest and no high pressure. I received a great deal on a new Frontier! Very pleased.

The sales team is genuinely willing to help us find the right car

Zak provided excellent service. He was professional and knowledgeable. Zak went exceeded our expectations, helping us decide on the best Nissan for our needs. This was our first Nissan purchase and he walked us through all the features. We will definitely be return customers.

Thank you Dave Gilbert and Serra Nissan! The buying process was very easy thanks to him. He answered all my questions.We took care of everything over the phone. He even had the vehicle delivered to me, with a full tank of gas! Couldn’t ask for better service. Also thank you Leo and Derek! If you’re in the market for a Nissan go see Dave!

Jordan was very good at her job

Purchasing a car in a daunting process......especially if you are a woman who has never bought a car on her own. Marc was the perfect person to assist in this process. Marc is low key, quietly friendly, very well informed and competent. I highly recommend his services.

She was a fantastic advisor. She kept me updated on everything going on with the vehicle. Jordan is a great asset to your company.

This is a great place to purchase a new Nissan, get your accessories, or have your car serviced. The entire staff is very easy to work with and I know they fixed my car the right way. Thank you.

I love the dealership. Everyone is super friendly and very helpful and efficient. My salesman is Zac Johnson and he’ll help you figure out everything that you need.


Jordan from service and Wes the head mechanic were both spectacular. Treated me like a VIP when I'm honestly just another customer (obviously, not to them) . Thank you!



Wonderful experience! Doug Osborne went above and beyond for us, he was very kind, helpful, knowledgeable, patient, and I felt he was very upfront and honest about everything! Highly recommend doing your vehicle shopping here!

“ Awesome experience! Leo was very helpful and easy to work with. We have already recommended him to friends and family! Easiest truck we have ever purchased!!! Thank you Leo!!!

Jordan is friendly, helpful and professional and it’s a pleasure to working with her during a service visit.

They were very helpful, quick, and professional.

Tyler was great to work with. He made the process easy.

Leo will be my go to for friends, family, and personal auto purchases in the future. Showroom has a great atmosphere to along with friendly service. Thank you Leo

We gave David Gilbert, Sales Associate at Serra Nisson, a rating of 10 out of 10, after purchasing our new car. Great, very professional and one of the best sales person we ever dealt with.

Jordan was very accommodating and quick to relate what was needed via the mechanic. She went above and beyond in giving me a great price and very clear on everything. Serra is a top notch organization. ALL the employees are kind and helpful. I recommend them whenever I can, not only for service but for finding a new to me car. Thanks Jordan and thank you team Serra!

Professional, efficient,& very speedy!

Leo was awesome! Super helpful and made the process quick and easy

This was the 3rd vehicle I have purchased with Zak. He listens, is knowledgeable and each time has helped me find the perfect vehicle to meet my needs at the time. I won't go anywhere else as long as he's there


Leo was excellent to work with! He listened to our needs and was able to find us the exact car we wanted!

My daughter recently bought a car there. Doug Osborne was great throughout the entire process.

Snoop Eisling was professional and extremely pleasant to deal with over the phone and in person. Drove 350 miles to buy a car from him, but was well worth the trip. Scott & Linda Boyak.

Doug Osborne was very efficient, very knowledgeable, and I felt he was looking out for our best interests during the entire process, from trade-in to purchase. He took his time with us, to answer questions and explain new features of the vehicle we were not familiar with. He was kind and amiable the entire time, and we were beyond pleased with the entire experience!

I recently worked with Leo and Jared at Serra Nissan. I was blown away at how easy it was to get into a new vehicle. Leo was so knowledgeable and helped me feel totally comfortable with my decisions. He answered all of my questions and made the process totally seamless for me. We could not be happier with our new Nissan Armada and with the experience we had with the team at Serra Nissan.


Had an amazing experience with purchasing my used car here!

Excellent experience. The whole process was painless and easy.

The process of buying a new car was so smooth from start to finish. David helped me test drive several cars before I found the one I wanted. He took the time to go over the car's features with me before I drove it off the lot. He was very helpful and followed up after the sale to see if I had anymore questions or needed help figuring anything out with the car. I really appreciate his helpfulness and willingness to make sure I was satisfied. Would buy from him again!

After a miscommunication about an oil change, it was covered for us!! Jordan is as very friendly and made sure we were comfortable and greeted us immediately:) customer service here is 10/10



Always with a smile and a pleasant greeting. I'm buying a truck right now and very smooth and the time is taken to completely show and explain all the features

Great customer service!

Took wife's Green Bay Packer license frame off old car and threw away. She is not happy about it

Angel was so amazing with helping us get into a truck within our budget!


Excellent professional service

Had a great experience with Snoop. He got me the Frontier I wanted for a great price and made the process go smoothly. He also responded quickly and was willing to work with me to get me into my Frontier. Highly recommend going to Snoop if you’re looking for a new vehicle.

Zach was very helpful in putting me in my Altima. It was a fast process. Never thought I could walk out with a new car so quick.

Had a very good experience playing my new frontier. Great follow up Matt is a great salesman. Really easy to work with.

The staff at Serra always get it right. Thank you for always taking care of me and my wife!!!


It was the best car buying experience ever!


I would highly recommend Leo Cherop to any of my friends and family. He went through everything about my car with me and made sure to answer any questions that I had. He made me feel comfortable as soon as I met him. I will definitely be seeking him out for my next car. Also Cory Markham made the leasing experience far less scary. I had never leased a car and was intimidated by the thought of it. Cory helped me through the process and made it so easy. Thank you to both Cory and Leo for such a great ... Read More Google - Mar 24, 2024

Service was Great! With John's help we found the perfect car for our family. We will definitely be recommending them in the future.


We received the best professional support from not one but two employees. Tudor and Zach were great .

Professional, serious minded dealership. LeO Chetup a very knowledgeable salesman. Went out of his way to work with me. No playing the numbers game. Came up with a price, it was within my budget and I drove out of Serra Nissan the same day with my new car. Highly recommend Leo and his dealership in Traverse City MI.

They treated me with respect and very nice. Love them!

I was very pleased with my sales agent Marc Thompson, out of Sierra Traverse City, Michigan !!! He went above and beyond. He was informative, patient, very patient, knowledgeable and all around a nice gentlemen to deal with ! Not pushy!!!

I had a great experience but my Nissan rogue at Serra Traverse city. My salesman Marc Thompson found me the car I wanted with all of the options I asked for. The deal was quick and easy and I am loving my new car!

My salesperson was very helpful and really knew the differences between the various models and trim levels. He answered every question I asked and was happy to run numbers on a few vehicles for me.

Jordan in service went above and beyond for me. The customer service has been truly exemplary.

Leo was phenomenal. He was very friendly and knowledgeable. We were not happy with our previous car and he helped us find a vehicle we are very happy with! Duiring our time purchasing the vehicle he was very accommodating, and even sent us to a great little coffee spot while we waited. Over all our experience was very satisfying.

My most recent experience was very pleasant. Met all of my expectations.

Jordan went above and beyond to get my truck fixed when no one else would work on it!! She kept me informed from start to finish! Jordan was a pleasure to work with! ~Chris

Leo was wonderful. Took the time to go over all my options..

Great experience. No pressure sales. Just good explanations of the vehicles and finance offers.

Very helpful


My salesman, Leo was outstanding!! Incredibly smooth transaction from start to finish!! Very satisfied with my new car! Highly recommend!

Very good experience and professional

Leo helped me get into a new leased vehicle. I was not sure he would be able to find something in my price range as well as getting me a car without a co-signer but he was able to do both and I am so grateful. It was an easy stress free experience and I will now be a customer for life

David and the team were wonderful to work with. This is our 3rd vehicle from David and Serra. I appreciate the focus on service, friendliness and attention to my needs. David went above and beyond with finding my new vehicle in the color I was looking for. I recommend David to all my friends and family!!

Personable
