Customer Testimonials

Leo was awesome to work with. I've never had an easier experience with a car dealership. He was super responsive and was able to find the exact truck I was looking for. I never had to set foot in the dealership, and Leo delivered my new truck to me personally, which saved me a lot of time. Serra just gained a new repeat customer. Thank you, Leo!

I was very pleased with Matt my salesperson. He went out of his way to make things easy for me and to give me the best trade in on my vehicle. He explained several different options for financing. Everything went smoothly and I had a brand new 2023 Nissan within just a few hours. I highly recommend Serra of Traverse City!

Couple days ago purchased 23 Altima deal was super fast Bobby the salesman was great! Absolutely love the car! Thank you!

The service was excellent and the employee's are very pleasant.

Leo was great to work with. Took extra time to explain all the features of the new model.


It was a great experience heather did great communicating the additional services needed.

I just received the best service I ever have in regards to my car. The whole staff seemed very friendly, but my service advisor, Heather, took friendly, caring, and informative to a whole other level. While I couldn't afford the necessary repairs today, I will be back. I can't see taking my car anywhere else for service any time soon.

Went in to find out why check engine light came on. Turns out it was an oxygen sensor. A new sensor was ordered, and Serra will call to replace it when the part comes in. This was all good. One cost issue that did not seem right. My transmission should have been serviced @ 60,000 miles. I bought the car at 62,905 miles. The car had a thorough maintence check to become a certified used car. The odometer now reads 63,324 (only new 419 miles), and I was told the car is now due for the 60,000 transmission service which is about $300. It seems this should ...


Leo from sales killed it. We could not have asked for a better sales representative. He recommended one with the premium package for our needs. He answered our every question and even stayed past closing to make sure we were familiar with all the features and options. Great job Serra Nissan of Traverse City.

Tires rotated on Frontier, pleasantly surprised with the reasonable cost for the service. Service at Serra Nissan never disappoints, highly recommend!

Heather is very professional and helpful. I was returning after having all new brakes completed, and there were squeaky noises and little problems. They did all the work for free because I was a return customer. The service is always exceptional and professional!

Everyone was very nice and answered any questions we had.

Very friendly and knowledgeable



Heather went over & above the call of duty. There had been a miscommunication within her team, but she still managed to diagnose the problem, fit me into a spot in the Express Garage, & rectify everything in less than two hours. On top of that, she insisted on NOT giving me a bill, because "It was an easy fix." Professional, courteous, & genuinely concerned. So nice to see this young woman take pride in her job & her customers, especially when no one seems to want to work anymore, & certainly not at 100% as Heather does. She ...

I bought my car there and Zach was awesome! He showed me how the car works and he was extremely helpful.

Best car buying experience my wife and I have ever had. Bobby took care of us like we were family everything went so smooth and the whole experience was painless and kinda fun

Arrived early got right in and was on my way shortly after. Courteous and helpful.

Excellent job!

Took car in right away and finished within a few minutes of the time quoted. Waiting area was comfortable and clean.

Snoop was fantastic. He made the entire car buying process smooth and even when we did hit a few bumps (I forgot to bring a couple of items), he quickly came up with solutions and I was able to take my new car home that day because of it!

Fixing 21 Nissan rogue gas tank

sales personnel was awesome. love the product .



Marc was extremely helpful. This is my 5th Nissan cause my first was a Datsun! That goes back a while. We loved him! He called and was proactive, knowing cars are hard to get these days. We were very happy!

Oil changed and tires rotated while I waited. All good people. Would’ve been nice if they’d washed the car though.

Recall completed

Everything went exactly as planned. Every little thing I asked for they did. Thanks for the Frontier!

Regular maintenance. Performed while I waited. Took reasonable amount of time.

A simple oil change and tire rotation. Everything seems very coordinated. Friendly, helpful service people.

Easy in, easy out!

All staffs are professional and helpful. David is awesome:)

Leo was incredibly kind and helpful when buying my car. He listened to my needs and helped get me into a vehicle that met them perfectly and is within my price range. He was more focused on making sure I got what I needed than pushing me to make a sale which was SO appreciated. Leo was even helpful after the sale to make sure everything was still going well. I can’t imagine buying a car from anyone else!

excellent, quick service. The technicians found other safety issues and fixed them as well. Very grateful to a great staff. These issues came up while I was on vacation so stress could have taken over. Thanks to the staff, all was good!

The wait time was less than expected. My rep Heather was helpful and informative.

I’m very particular about my vehicle and Heather provided conscientious, friendly and professional service throughout my visit.

Heather Fitzgerald acted as our single point of contact for repair on our Nissan Pathfinder. EXCELLENT service was provided from breakdown to pickup. Heather goes above and beyond the normal, with kindness and professionalism. Communication skills are superior.

Always fair and friendly

Very good customer service, my only issue with the dealership, which has nothing to do with Heather, was being charged for 2 days of car rental when I picked the rental up between 3:00 and 3:30 on Tuesday and returned it the same time on Wednesday.


Heather is outstanding! She is helpful, kind, professional, consults the technicians, and offers suggestions and advice regarding car repair options. She is easy to deal with and I so appreciate that she returns phone calls and text messages in a very timely manner. I will be tack to TC Serra Nissan when my car needs servicing and when I need a new vehicle.


I really appreciate how well John Brorby worked with us in finding the car I was looking for. Very friendly and knowledgable, and not a pushy salesman. I would definitely do business with him again.

Leased a new 2021 Nissan Rogue and worked with Leo Cherup. What a great car buyiong experience. He made a stressful decision much easier because he listened to what I wanted and had the perfect car. Look him up when you are considering a new vehicle.

I had the pleasure of dealing with Heather Fitzgerald when I brought my truck in for an oil change and maintenance. She was forthcoming about what I should expect and very understanding and helpful with my questions. Heather made my visit quite pleasant.





We just bought a new truck at Serra Nissan. Our sales guy, Leo, was fantastic to work with. His knowledge and patience going through the buying process was the best I have ever experienced!

Awesome place



During my recent service at Serra Nissan, I had the pleasure of being helped by Heather Fitzgerald. I found her communication to be professional and prompt. She was very helpful and accommodating. I would recommend Heather to others.

Heather. You are amazing. I called Serra when I got home that day and told them I would like to make a great comment on you. They said they would but if not you show this to them because in this crazy rude world you have been a pleasure to work with. They don’t know what they have in you. Keep being Heather. You’ll go far. Thank you.

Heather did an outstanding job representing Serra during my visit for maintenance this week. She was on lunch break when I arrived, but she contacted me immediately when she returned and kept me updated throughout the visit. She also did an outstanding job of explaining my prepaid maintenance program and assisting in planning for future service visits. This is exactly the kind of service I look for when choosing a dealer for my next new car.

Leo helped us find the right SUV without being a pushy salesman. I would highly recommend asking for Leo the next time you are looking for a vehicle.


Working with John & Serra was easy & professional! The process was quick & John took care of everything. I would definitely go back to Serra Nissan for my next vehicle (if I ever trade my new 4Runner in!) and ask to work with John again! Overall great experience.

I’ve never had someone go over a vehicle bumper to bumper, inside and out! Plus it’s nice to know that Leo is just a phone call away if I have a question. Delivery with a genuine SMILE!!

Heather made it the best. Thank you Heather you were more than accommodating with my service. Serra should honored to have you as a representative and employee!

Eric was very helpful through the buying process and we would definitely recommend him to others. He was very busy but took the time to walk us through the process thoroughly.







Very good communication between the service team and customer.

David is great. Wasn't pushy and gave me time to make a decision. Smooth transaction on my new "used" car purchase. 🚗

I always have a great experience at Serra. All employees are very friendly, warm and gracious. I went in for an oil change and Heather was no exception. What a nice person!

I took my used vehicle in for a problem with the windshield wiper solvent pump, they not only found the issue and fixed it but also fixed 2 recalls the truck had that the previous dealer had not taken care of prior to my purchase! I was pleasantly surprised!



In short, Leo was amazing and made the process of "shopping" for just the right vehicle pressure-free and fun. He was extremely thorough and provided several options for me to consider. When taking possession of the car, Leo took the time to review ALL of the car's features with me so I felt totally "functional" when I pulled out of the dealership. I will, without hesitation, recommend Leo and Serra Nissan. to anyone who is looking for a new vehicle.

Had a small budget and Eric H was able to get me exactly what I needed. He treated me like I was a customer with an unlimited budget. Respectful and showed class. I would recommend him for sure.

Heather Fitzgerald is fantastic! She was courteous and professional throughout the exchange. She was very respectful of the 6 foot social distancing and wearing masks both inside and outside. Heather is also an excellent communicator who provided consistent information and support.She is an amazing employee and deserves a raise! It is people like Heather who make the experience of getting our cars fixed enjoyable!

Heather Fitzgerald was wonderful! I couldn't get the emergency rear brake turned off (at first I didn't know that was what needed to be done). She attempted to help me, by walking me through the steps without being able to see my panel. When I couldn't get it to stop, she then contacted another person to get information from them. I finally drove over there and she walked me through what needed to be done. She was very patient with me and I asked another question and she took care of that one right away as well. ...

If it wouldn’t have been for Heather’s unquestionable superior level of overall performance, as a service representative, my rating for the experience with Serra Nissan would have been zero! Her knowledge, skills and ambitions are better served somewhere else. It’s very clear that the dealership is in the business of selling cars and not servicing them. While the dealership may be able to maintain new vehicles efficiently, their technical abilities fall short when diagnosing and servicing the complicated electrical issue, I came in for, even with Heather's succinct and effective communication skills.



Heather was great. She was doing double duty that day. Along with doing her normal job, she was being the car runner, to & from the garage. When she brought someone else's car in after repairs, she immediately came over to my truck and asked me what services I needed done, before entering the building. Within 3 minutes, paperwork was done and my truck was headed to get the oil changed. I was at this location on Wednesday, 7/29/20, sat in my truck for five minutes and no one from the customer service team came out to assist me, so I ...

Awesome experience, they worked really hard to get me into the car I wanted.. ask for Shawn Leach!

Great job and delivered as promised

Nice selection of used cars

Great customer service. They made my first car buying experience amazing. I would make the 450 mile trip to buy here again.

John was extremely helpful and made the process painless and seamless. Will definitely do business there again!

As always great service from a great person. See you for our next Car John

Great customer service and timely feedback. I was kept informed of the status of my service and they were very competitive with other mechanics. The service industry in TC is 50/50 but Heather does a great job.


Eric Hernandez was outstanding. Great commitment and teamwork from all at Serra Nissan. Thank you Eric.

Lenny from sales and Matt from service always take care of me on my Toyota's, Matt also used to take care of my BMW before Serra. Heather did a great job taking care of my Titan XD. Everyone was very COVID safe, and Heather kept me informed. The tech fixed everything on my truck to a "T". PS. Can you please ask Toyota or Nissan to make a duelly and slap a Cummins in it so I can buy one from Lenny to pull my horse trailers? 🙂 Thanks, Thomas


Efficient service check in and check out. Nice waiting area. Free Wi Fi.

Love the service