Customer Testimonials

Wonderful experience! Doug Osborne went above and beyond for us, he was very kind, helpful, knowledgeable, patient, and I felt he was very upfront and honest about everything! Highly recommend doing your vehicle shopping here!

“ Awesome experience! Leo was very helpful and easy to work with. We have already recommended him to friends and family! Easiest truck we have ever purchased!!! Thank you Leo!!!

Jordan is friendly, helpful and professional and it’s a pleasure to working with her during a service visit.

They were very helpful, quick, and professional.

Tyler was great to work with. He made the process easy.

Leo will be my go to for friends, family, and personal auto purchases in the future. Showroom has a great atmosphere to along with friendly service. Thank you Leo

We gave David Gilbert, Sales Associate at Serra Nisson, a rating of 10 out of 10, after purchasing our new car. Great, very professional and one of the best sales person we ever dealt with.

Jordan was very accommodating and quick to relate what was needed via the mechanic. She went above and beyond in giving me a great price and very clear on everything. Serra is a top notch organization. ALL the employees are kind and helpful. I recommend them whenever I can, not only for service but for finding a new to me car. Thanks Jordan and thank you team Serra!

Professional, efficient,& very speedy!

Leo was awesome! Super helpful and made the process quick and easy

This was the 3rd vehicle I have purchased with Zak. He listens, is knowledgeable and each time has helped me find the perfect vehicle to meet my needs at the time. I won't go anywhere else as long as he's there

Leo was excellent to work with! He listened to our needs and was able to find us the exact car we wanted!

My daughter recently bought a car there. Doug Osborne was great throughout the entire process.

Snoop Eisling was professional and extremely pleasant to deal with over the phone and in person. Drove 350 miles to buy a car from him, but was well worth the trip. Scott & Linda Boyak.

Doug Osborne was very efficient, very knowledgeable, and I felt he was looking out for our best interests during the entire process, from trade-in to purchase. He took his time with us, to answer questions and explain new features of the vehicle we were not familiar with. He was kind and amiable the entire time, and we were beyond pleased with the entire experience!

I recently worked with Leo and Jared at Serra Nissan. I was blown away at how easy it was to get into a new vehicle. Leo was so knowledgeable and helped me feel totally comfortable with my decisions. He answered all of my questions and made the process totally seamless for me. We could not be happier with our new Nissan Armada and with the experience we had with the team at Serra Nissan.

Had an amazing experience with purchasing my used car here!

Excellent experience. The whole process was painless and easy.

The process of buying a new car was so smooth from start to finish. David helped me test drive several cars before I found the one I wanted. He took the time to go over the car's features with me before I drove it off the lot. He was very helpful and followed up after the sale to see if I had anymore questions or needed help figuring anything out with the car. I really appreciate his helpfulness and willingness to make sure I was satisfied. Would buy from him again!

After a miscommunication about an oil change, it was covered for us!! Jordan is as very friendly and made sure we were comfortable and greeted us immediately:) customer service here is 10/10

Always with a smile and a pleasant greeting. I'm buying a truck right now and very smooth and the time is taken to completely show and explain all the features

Great customer service!

Took wife's Green Bay Packer license frame off old car and threw away. She is not happy about it

Angel was so amazing with helping us get into a truck within our budget!

Excellent professional service

Had a great experience with Snoop. He got me the Frontier I wanted for a great price and made the process go smoothly. He also responded quickly and was willing to work with me to get me into my Frontier. Highly recommend going to Snoop if you’re looking for a new vehicle.

Zach was very helpful in putting me in my Altima. It was a fast process. Never thought I could walk out with a new car so quick.

Had a very good experience playing my new frontier. Great follow up Matt is a great salesman. Really easy to work with.

The staff at Serra always get it right. Thank you for always taking care of me and my wife!!!

It was the best car buying experience ever!

I would highly recommend Leo Cherop to any of my friends and family. He went through everything about my car with me and made sure to answer any questions that I had. He made me feel comfortable as soon as I met him. I will definitely be seeking him out for my next car. Also Cory Markham made the leasing experience far less scary. I had never leased a car and was intimidated by the thought of it. Cory helped me through the process and made it so easy. Thank you to both Cory and Leo for such a great ...

Service was Great! With John's help we found the perfect car for our family. We will definitely be recommending them in the future.

We received the best professional support from not one but two employees. Tudor and Zach were great .

Professional, serious minded dealership. LeO Chetup a very knowledgeable salesman. Went out of his way to work with me. No playing the numbers game. Came up with a price, it was within my budget and I drove out of Serra Nissan the same day with my new car. Highly recommend Leo and his dealership in Traverse City MI.

They treated me with respect and very nice. Love them!

I was very pleased with my sales agent Marc Thompson, out of Sierra Traverse City, Michigan !!! He went above and beyond. He was informative, patient, very patient, knowledgeable and all around a nice gentlemen to deal with ! Not pushy!!!

I had a great experience but my Nissan rogue at Serra Traverse city. My salesman Marc Thompson found me the car I wanted with all of the options I asked for. The deal was quick and easy and I am loving my new car!

My salesperson was very helpful and really knew the differences between the various models and trim levels. He answered every question I asked and was happy to run numbers on a few vehicles for me.

Jordan in service went above and beyond for me. The customer service has been truly exemplary.

Leo was phenomenal. He was very friendly and knowledgeable. We were not happy with our previous car and he helped us find a vehicle we are very happy with! Duiring our time purchasing the vehicle he was very accommodating, and even sent us to a great little coffee spot while we waited. Over all our experience was very satisfying.

My most recent experience was very pleasant. Met all of my expectations.

Jordan went above and beyond to get my truck fixed when no one else would work on it!! She kept me informed from start to finish! Jordan was a pleasure to work with! ~Chris

Leo was wonderful. Took the time to go over all my options..

Great experience. No pressure sales. Just good explanations of the vehicles and finance offers.

Very helpful

My salesman, Leo was outstanding!! Incredibly smooth transaction from start to finish!! Very satisfied with my new car! Highly recommend!

Very good experience and professional

Leo helped me get into a new leased vehicle. I was not sure he would be able to find something in my price range as well as getting me a car without a co-signer but he was able to do both and I am so grateful. It was an easy stress free experience and I will now be a customer for life

David and the team were wonderful to work with. This is our 3rd vehicle from David and Serra. I appreciate the focus on service, friendliness and attention to my needs. David went above and beyond with finding my new vehicle in the color I was looking for. I recommend David to all my friends and family!!

Personable

Went in for an oil change only to find out my back brakes needed attention. While it wasn’t an expected cost, I’m thankful that I took it to the dealership for the oil change versus a quick lube as they wouldn’t have let me know about the brakes and we are heading into winter. Really appreciate the full inspection.

Leo Cherup was fantastic to work with! He was very patient with our many questions; we so appreciated his knowledge and guidance in our new car purchase. We left feeling like we made the best decision for our family. Thank you!

I had been browsing for a three row SUV for several months and the staff at Serra Traverse City were so patient with me! They didn’t push or rush my decision and in the end I chose the right vehicle for my family. Highly recommend! Thank you Steven and David for your patience with me!

The first time I met Doug Osborne was the day I stopped at the dealership to look at the Pathfinder, but it seemed like I knew him for years. Doug is as good as it gets. Very easy to work with and personable. I actually enjoyed our interaction and he made the whole car buying experience a pleasure.

Leo was so knowledgeable about my new Nissan! He took the time to show me every feature. He is a kind person who will help you find the right car for you. Thank you Leo.

Jordan has been in our corner for the entire process...would give 20 stars if I could.

David spent a lot of time finding us the vehicle that matched our every want. The Pathfinder is a great ride in so many ways including comfort, tow capacity, and a smooth ride. Serra was great all around! Thank You David!

I continue to use the service department to do regular maintenance on my work car. Most recently I asked to have my car vacuumed and washed along with the other items needed to the vehicle. I was pleasantly surprised by the attention to detail they used with this service. The people at Serra are very pleasant, friendly and always appear to go above and beyond! Thank you

Ty for going above and beyond, if it weren't for you & your staff I wouldn't have realized I had a crack in my windshield wiper tub when I only came in for my brakes

What fantastic customer service! From start to finish. It was a great experience. Jordan and Rachel definitely know how to take care of their customers. The work done on my car was top notch.

Exceptional service!!!!! Extremely knowledgable about the Nissian product that we purchased.

My auto purchasing experience with Leo was a relaxed one. I appreciate his knowledge, patience and helpfulness. He made the switch from my previous Nissan to the new one very easy. I also appreciated the reassurance to come in or call anytime for answers to any questions or concerns.

John Broorby did a Fantastic job finding us the car we wanted and had excellent follow thru with the sale. We will keep coming back to John for our car needs.

Fantastic! Every time we come car shopping, Doug has been available to help us find what we're looking for. Never rushes us and is very patient. He lays things out as simple as they can be to understand and is very friendly!!

Best experience from a dealership I’ve ever had. Leo was friendly, professional, pleasant, and knowledgeable. Never did I feel like they were pressuring me to make a sale. I love my new car!!

Friendly, efficient, and not pushy

Zak worked with me to purchase my new vehicle. He was kind, respectful, and went out of his way to make my experience enjoyable!

It was a simple fix and there was no charge! What an awesome group of people. Love this dealership!!

Leon was great to work with and definitely turned my eye to Nissan and I will return to this dealership.

From the time we walked in to talk to Britt, then over to see Leo, and then Derek, this was the best car buying experience we have ever had...and we are pretty old and have bought a gazillion vehicles. There was absolutely no pressure; just down to earth, knowledgeable, friendly, genuine, normal people that obviously enjoy their jobs and do a great job at it. No hype, no games, no phony attitude. Serra is training their staff perfectly and they are able to hire the right kind of people to work there. Your standards cannot be beat. Thank you ...

I just bought a Nissan Altima and the guys at Nissan were amazing! Doug and Leo found me the perfect car that fit my budget and had everything I needed! Definitely go see these guys if you're thinking about getting a Nissan! I also met with Jordan, the Nissan service writer and she is so friendly and helpful, I know I'll be taken care of throughout my Nissan ownership! Without a doubt the best dealership experience I've ever had!!

Doug was fantastic, with a completely relaxed sales approach. Never felt pressured and was delivered exactly what I was looking for.

I arrived 10 min before my appt time, I was checked in almost immediately, and job done in 30 min. Very happy. Great team at Serra Nissan Traverse City.

Zach was a great salesman. Exceeded all my expectations. Very professional and sold me a great car!

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I especially appreciate the personal service of Heather, the service advisor. I loved the communication of how much time it was expected to take, and the actual service stayed right around that time frame. A couple suggestions for improvement would be: #1 - Have a shuttle that could take me back to work rather than having to sit in your waiting area for over 2 hours. #2 - Have a charging station / USB ports or at least plugs where I could charge my phone or laptop. If I'm waiting there that long, I'm going to be on my phone and will ...

I had just purchased a new 2023 Nissan Rogue. I had previously owned 2 other Nissans and wished to continue as I am very satisfied with their cars. The salesman met me at the door when I arrived and really took good care of me. He fully explained the process and answered all my questions. He wanted to make sure that I was confident in my knowledge of the vehicle before I left the lot. This has to be my best experience with a dealership. They all far exceeded my expectations.

We were so pleased with our salesman, Bobby. It was GENUINELY the best car buying experience we've ever had! He completely restored our faith in working with a dealership! Thank you, Bobby! You are doing an outstanding job in your sales position! Thank you for working with us and being so honest and transparent with everything. I am absolutely loving my car! I feel spoiled to be able to have such a nice vehicle. I've received lots of compliments on it, which I never really received with any of my previous vehicles. I'm getting much better gas ...

I was very pleased with Matt my salesperson. He went out of his way to make things easy for me and to give me the best trade in on my vehicle. He explained several different options for financing. Everything went smoothly and I had a brand new 2023 Nissan within just a few hours. I highly recommend Serra of Traverse City!

Couple days ago purchased 23 Altima deal was super fast Bobby the salesman was great! Absolutely love the car! Thank you!

Leo was great to work with. Took extra time to explain all the features of the new model.