Customer Testimonials
Went through a lot of crud to get my car. None of it was Serras fault. Kaycie Noble was patient and patient and patient EXTREME with me. Angel is a lifesaver. They worked a much needed miracle for me. THANX! THANX! THANX!
Kaycie Noble of Serra Nissan of Travers City is the best. She went above and beyond to ensure I was able to purchase my vehicle. It was my pleasure meeting her and the team.
My 20-year-old paid-off car decided to give up on me on the way to work, and I knew right away that Serra of Traverse City would be my first call. After purchasing vehicles through Serra in the past, I already knew I could trust them to take care of me.
Kaycie Noble was absolutely wonderful to work with—efficient, thorough, kind, and professional from start to finish. She had everything moving quickly and got the entire process completed in just a matter of hours. When I arrived, she already had the vehicle pulled up and ready for me to test ... Read More Google - Sep 30, 2026
Give YIGIT A rise !! What a nice and kind man Bought 2 cars from him so far he’s great
Purchased a 2026 pathfinder rock creek and Kaycie Noble was our sales person! She did a fantastic job in navigating us through our purchase ! She is very energetic and knows her way around the vehicle which helped us make our decision! We did encounter a glitch with the vehicle Infotainment screen but Kaycie was most helpful as well as Leo and Sarah in getting the situation remedied! Again fantastic job ! I would definitely buy another vehicle from Kaycie! Nice car and Great people to work with! Brian Goalen.
Kaycie was very proactive and a delight to work with. She made buying a vehicle less stressful. I will definitely be back.
Thank you, for getting my car in for the recall so fast, and looking over my car for any other issues.
I am giving this review on behalf of Tyler, one of the salesmen here. Tyler was always kind, patient, and not pushy which I liked. Tyler also went to bat for me to match a deal from another dealership as well which I appreciated a lot! In the end, I did not do business with this dealership, but I wanted to share my good experience with Tyler. If I ever choose to do business here, I will work with Tyler.
Much better than last time I was here. Very personable.
I cannot say enough on how great the service is at NISSAN!! From when I needed to get a new car or to have some car repairs done, everything was taken care of in a timely manner. The staff is absolutely amazing and so fun to talk to so friendly.
This is the best Dealership and Service Department ( Rachel is Great)
She kept me abreast of the repair. Very accommodating and personable. A delight to work with.
My wife and I went in to buy used cars together. Our salesman, Doug, was fantastic. He greeted us in the parking lot on the first day and we worked with him through multiple days on getting the cars we wanted. He was very friendly and helpful all without being pushy or the typical salesman vibe. Austin the financial guy was also fantastic and worked with us on payment options to accommodate our financial situation. 110% recommend these gentleman!
Jesus Hernandez at Serra helped us get everything we wanted in our new Nissan Pathfinder. It was the easiest and quickest time we ever spent at a dealership. They located one exactly like we wanted, went and picked it up AND then delivered they it to us in the U.P. Now that’s service! Many thanks Jesus.
Corrected the issue
Great communication throughout! Very clear regarding pricing!
Rachel was very helpful and super understanding with my situation. She did not hesitate to take on anything that I was requesting for my vehicle. Rachel gave me so much reassurance as I drive my baby in this vehicle every day. Thank you Rachel and the Serra team!
We have purchased a few Nissans from Serra Nissan of Traverse City. Each time we are very impressed with how we are treated here. We will be back and will suggest to others to purchase from here. We have used the sales, service and parts department. Everyone is awesome and efficient.
I am always so grateful for the service at Serra Nissan. They always take such great care of my vehicle and are amazing to work with. I never worry about my vehicle here because it’s in great hands! Knowledgeable and understanding staff! I will recommended them to everyone!
My wife and I went to Serra Nissan and was greeted by Jesus Hernandez we were looking at purchasing a new Frontier and Jesus give us all the details about the truck and was great to work with No pressure and very Knowledgeable about the truck. I would like to buy another one and if i do I will ask to see Jesus again.
My service advisor, Rachel, was super friendly and knowledgeable! Thank you Rachel!
Came up from Gladwin to pickup our new truck. Cam was awesome, everything went smoothly.
Set up an appointment to check out a new 2026 frontier pro4x with Marie Hahnenberg. Marie was great to work with answered all our questions and was very professional. We purchased the pro4x and Marie made our purchase a pleasant one. I would recommend Marie Hahnenberg if you are looking for a new or used vehicle.
Very easy to work with. I never felt pressured or as if my time was being wasted. I love my new Nissan Frontier. Highly recommend purchasing from Serra Nissan. The whole staff is great!
I recently purchased a vehicle from Jesus and couldn't be happier with the experience. He was professional, honest, and made the entire process seamless. If you're looking for a stress-free car buying experience, I highly recommend reaching out to him!"
Couldn’t have asked for a better car purchase experience. Only took a couple of five minute phone calls with salesperson, Doug Osborne, and sales manager, Leo, and my dream car was delivered to my driveway. Serra Traverse City knows the meaning of customer service.
Sarrah was very knowledgeable and has a great Personality and Very polite. She lets you know what is going on with your car. I would say if you need your car worked on go to Serra and ask for Sarrah.
Doug was very approachable, polite, and informative of the vehicle I purchased through him. He made sure any questions or concerns about the vehicle was answered, honestly and sincerely!! I highly recommend anyone looking for a Nissan to reach out to Doug today. He won't let you down!!
Rachel was very responsive and friendly! She kept me updated on the entire process.
Yeet is our new favorite sales associate! He’s attentive, knowledgeable, and fun. Thank you, Yeet- we’ll be back!
Always a pleasure dealing with Rachel at Serra! She is very responsive and makes the service appointments seemless and easy.
Cam Calton, Sales Consultant “ He made buying a car easy and actually enjoyable. Super friendly, great communication, and truly cared about finding the right fit for me. Would definitely work with him again
Sarah was very helpful and everything went smootly. Excellent service is always desired and Serra has done a nice job, every time i visit them. Serra does surprise me as the prices are reasonable. I always had the opinion that dealerships would be much higher priced versus the alternatives. I find the prices fair and reasonable. Thank you.
Doug Osborn was amazing to work with! He was so patient, kind,and thorough. He made the process easy and quick. Go see Doug for your next vehicle.
Rachael was very pleasant and easy to interact with.
I appreciated that Rachel called to confirm the price of CVT oil change as the price is not listed on the website where I scheduled the appointment.
My wife and I visited the Serra Nissan showroom in Traverse City and we worked with Jesus Hernandez. Jesus was kind and professional and he answered each and every question we brought up. He was extremely helpful and he was the main reason we purchased our new Pathfinder. Since our purchase we have recommended Jesus to several friends and family members. Definitely a top notch sales consultant!
I am very happy with the service I receive from Serra Nissan of TC. It's super easy to make an appt online, and the Service Dept is always on time waiting for me at my arrival. Rachel in Service is fabulous, and I can always depend on her to help me with questions. I appreciate their timeliness and that I can trust and depend on them.
Doug Osborne was my sales guy, and not just cause he’s my brother 😆 I think he’s a great car salesman. He listens to what you’re saying, whether it’s on the lot looking at cars, or out eating pizza talking about life. He absorbs it all and when you come to buy a car, he remembers, and presents the car(s) you wanna consider buying. He’s knowledgeable about what he’s presenting to you and answers ALL your questions, good or bad. He even told me the car I was considering (and ultimately leased) didn’t ... Read More Google - Nov 19, 2025
Rachel was incredible to work with! She greeted me with a smile and was fully prepared for my appointment and was so kind to show me to the waiting area and all the surroundings. When the appointment was completed Rachel went through the items completed, and recommendations from the inspection. Rachel is a great representative of what a customer facing service team member can be! Thanks Serra of Nissan and Rachel!
Rachel is an outstanding young woman. She definitely cares about the customer. We’ve had such wonderful experiences with her.
Wow - great experience! I grew up in a time when car salesman couldn't be trusted and buying a new vehicle was a worse experience than a root canal. But not so with Serra Nissan!
I'm very happy that I chose Serra Nissan in TVC for my new 2025 Frontier pickup. They gave me a great trade-in for my Jeep Wrangler, and my salesman, David Gilbert, carefully listened to me when I described what I was looking for and needing in a truck.
He answered all my questions, gave me some good feedback to things that I had not ... Read More Google - Oct 27, 2025
Avoid the bumper-to-bumper warranty, it’s a scam. Was not reimbursed how I had hoped when my vehicle was damaged.
Super disappointed, they’ll sell you an unsafe car and not care a lick. Bought a used car from them yesterday and discovered that night as I was trying to drive home that the headlights don’t work. I understand what buying a vehicle as-is means, but that was frankly unsafe, and when I brought it to their attention today, they gave me the run around and didn’t lift a finger. Of course when I brought it to the mechanic that inspected it he was super apologetic and fixed it in about two minutes. 5 stars for Sullivans Auto customer ... Read More Google - Aug 14, 2025
I had an appointment with Serra of Traverse city because I needed rear brake pads because when I had my Nissan Rogue serviced at Tony Serra of Highland Mich, for oil change and inspection Jamie Service person said that I would be needing only rear brake pads not rotors, so when I handed my paper work from Tony Serra of Highland , service manger of Serra of Traverse city saw the paper work he told me the only way they would replace my brake pads the would also do the rotors even though Tony Serra of Highland said I did not ... Read More Google - Oct 1, 2024
I'm not happy having my time and money wasted. Brought my car in to have an issue with it pulling to the left repaired. Paid over $200 for an alignment and my vehicle is still pulling to the left. Now I need to have a follow-up appointment to have it looked at again.
Bad experience. Even if you have an appointment for a car make sure you call ahead before making a trip. They will sell it without letting you know or canceling your appointment. Just remember used car salesmen have a bad reputation for a reason. Thanks Marc for costing me $300 instead of just sending a text or call to let me know.
If I could leave negative stars I would! They charged us $470 more than they said they would because they didn’t like that we chose not to have them continue to work on our car because they have terrible TERRIBLE communication and customer service. The worst part is they know they suck! They offered us 1,000 off a new Nissan….I thought to myself why would I want another Nissan after the treatment we have received from them. Let alone you can’t take Nissans anywhere but the dealership and they charge you 175 just for bolts lol. Not only do I ... Read More Google - Dec 19, 2023
I made an appointment to look at my 2012 maxima for a crank/ no start. I was told they were booked out for two weeks. I made the appointment for Wednesday 12-13-2023. I didn’t get any call that day or Thursday so I called on Friday morning to follow up on. I was told by Jordan that they were busy. Terrible response! You should be calling the customer! I was told it needed a battery at 9am and I authorized that. Again no call from Jordan for 6 hours so at 3 pm I called and was told she would verify ... Read More Google - Dec 19, 2023
1.We purchased our 2020 Nissan Murano after leasing it from Serra Nissan. We paid cash in April 2023 but have not yet received the title as of December 15, 2023. We have received no explanation, just excuses and stalls. They have not responded to our numerous calls or visits.
2. We had the oil changed in January 2022 at Serra Nissa and drove to Florida. When we arrived we noticed oil leaking on the driveway. We took our Nissan Murano to a dealer in FL. To have it checked. They told us none of the fittings had been tightened after our oil change & we would ... Read More Google - Dec 15, 2023
I am from out of town, about 1000 miles away from home. My check engine light came on. I called to get an appointment to get the problem fixed, and was told it would be 2 weeks before they could service the vehicle!!! So in the meantime, I am supposed to drive the car home. I was told it was okay unless the light started blinking! This is the worst excuse for a service department I have EVER dealt with!! They were absolutely no help!
You cannot even get ahold of a service advisor.
Negative, I will NEVER purchase another Nissan or recommend them to anyone.
Bought a car from here and a month later the engine gets shot. Heard the same from a few others. DO NOT buy from this dealership they up charged on the piece of s*** I bought and wouldn’t answer.
Over 3 hours to do a standard service that I scheduled online. What do you think?
I call 3 times to dealer to check car is still available, come from Chicago, then dealer told me we sold car . Be careful, you can waste all day
I bought a 06 Subaru Tribeca in early July for around $6200. They told me everything was fine and my dad (who knows cars very well) said everything looked fine also. Turns out the car was burning oil faster than a horse at a race. So, I got it fixed and paid around $3700 for it. Now, all my lights are going off again and I have no idea what’s wrong with it now. I would not recommend buying a car from here unless it’s brand new, never been touched before. I definitely will not be buying a car from here ... Read More Google - Sep 9, 2020
This review is long but I beg you to read it.
My fun with Serra began in mid-July when I had an appointment for a simple full synthetic oil change and an alignment. I attempted to reach the service desk MANY times because I wanted to have them add in a spark plug change to my already scheduled appointment. I left numerous voicemails but did not get a call back until I left a review here complaining about their lack of customer service. If only my fun stopped there.
After being told it would cost $350 for spark plugs, o decided ... Read More Google - Sep 8, 2020
Made an appointment a month before my leased vehicle needed the required service and recall maintenance. Showed up 15 minuutes prior to my appointment, waited two hours only to have the customer service girl tell me they were only able to complete the oil change. The recall maintenance would take another hour and half. This was the second time I have had to leave after my oil change to not have the recall completed due to the length of time I had to wait. I live 45 minutes away and have never experienced such long wait times in a service department. I ... Read More Google - Jul 28, 2020
When brought my Nissan Pathfinder to have drivers window motor replaced, I thought the work was being done while I waited. Instead I waited a few hours to be told diagnostic testing was done to determine it was a window motor that needed replacement and I would be charged the diagnostic test in addition to the motor replacement which I have to return to have done. I live 90 miles away. I feel the diagnostic test should be waived and not be in addition to the replacement charge. But ,oh well I guess I should have asked first.
Brought our family vehicle here, where they self authorized unnecessary work and then attempted to charge us for it. We will never bring another vehicle nor recommend anyone to use this location. Do yourself a favor and spend the extra money on gas going to a more trustworthy mechanic than handing it over to them for doing absolutely nothing over a extended period of time (weeks to do simple repairs such as axel alignment and tire rotation).
I never expected to have to return more than once for a wheel alignment nor to have your tech break my hubcaps and act as if nothing happened. I thank the service manager for her assistance and for making it right, though. I am also not happy about you giving my information to third parties. That should only be used for direct contact between myself and your dealership. People like you are why we have to deal with daily spam calls and emails.
Worst treatment ever. Asked about a Subaru and they "lost the key" so he brings up a jeep without heat no good so then he tries to sell me a Cadillac. Don't but used cars from this dealership.
Not truthful on problems with cars. Start your car cold when there. Keep it running long enough for check engine light to pop on. They will reset so it's not on till after purchase on the way home.
I took my 2016 Nissan in for a oil change and asked them to check on a noise in my door, a loud snap when it was opened or closed. I had checked it out and thought it was the door stoper,
I had looked on line and found the part was available on Amazon for $30 and at the dealer for around $120, after checking on what was involved with replacing the part I thought it would be better to check with the dealer for a total installed price.
The service writer told me the only way to fix the noise was ... Read More Google - Aug 17, 2019
I brought my Nissan Pathfinder in for a relative minor repair...a broken interior door handle on the passenger side. I left to attend a meeting.
During inspection of my vehicle, three more much more complex and costly issues were discovered.
While in my meeting, the service manager sent via e-mail an estimate for repair costs on all now four maintenance issues. During a break in my meeting, I briefly looked at the e-mailed estimate which appeared reasonable so I called and authorized the repair work. When I came to pick up my vehicle, I was surprised to find that ... Read More Google - Jun 24, 2019
Your Nissan service manager Scott has a poor work ethic, does not follow through with return calls or warranty call backs, and is upset and cusses & swears at customers when they get upset with him not returning calls or follow ups. I will never buy another Nissan again let alone aToyota, Volvo or Audi in the future strictly because the service at this Serra dealership in Traverse City and having to bring it back here for service.
Scott, the Service manager was not customer friendly. He almost seemed like he was upset with me, the customer. He also was not very user friendly either. He rarely returned calls from messages I had left and I had to call again later in the day or the next day to speak with him directly. Poor customer service.
Worst dealership in northern Michigan. I drove over three hours to get work done on my truck that was under warranty, only for them to lie and say that it wasn't covered. Now I am going to have to take it too grand rapids
Worst service I have EVER received from any dealership! Save your money and look elsewhere! Kept my car for over 2 weeks, never communicated or answered the phone. Finally ordered the part after we called everyday. After all that time, they didn't even bother to run a vacuum through it, gave it back filthy. To top it off, I now have a huge scratch down to the plastic on my front bumper that happened in the period of time it was there.
My lease is set to expire in August. I was shopping for a new Nissan Rogue to lease. I was told that there was a vehicle matching my requirements. After driving one similar on the Serra lot, I sat down to discuss the one at another dealer that I was interested in. After discussion, I asked if I could get the car for x amount. He asked if I was ready to sign that day. Eventually he gave me the lease price that they could do. I told him I would be back in touch. Jump ahead a week, I’... Read More Google - Jul 12, 2018